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Hart van Driel

A New Heart for Driel

Together with residents, we created a new vision for their village centre — making it safer, greener, and more vibrant, turning it from a place of transit into a lively hub for community life.

  • Samen Driel
Banne II

People-Driven City-Branding in Banne II

The heart of Banne II in Amsterdam-Noord is undergoing a major transformation. We developed a unique approach to creating a new area identity, communication strategy, and placemaking, entirely in co-creation with the residents.

  • City of Amsterdam
  • Urban Resort
  • Rochdale
Dijkreis

Dijkreis, a Podwalk App That Brings a Centuries-Old Sea Dike to Life

To celebrate Amsterdam’s 750th anniversary, we created Dijkreis, an interactive audio adventure that lets players explore the centuries-old Waterlandse Zeedijk — one of the city’s most historic but overlooked landmarks.

  • AFK
  • Ymere
  • Waterschap AGV
  • HHNK
  • Ketjen
  • Amsterdam 750
New Generation Chefs

Rethinking the Food System With the New Generation Chefs

Pop-Up City has played a pivotal role in shaping the New Generations Chefs competition, an initiative aimed at fostering a new generation of culinary pioneers.

  • The Farm Kitchen
  • Albron
Flexible wayfinding for placemaking in Amsterdam

Flexible Wayfinding for Neighbourhoods in Transition

Amsterdam’s Amstel III is evolving from a monotone office district into a vibrant mixed-use neighbourhood. To guide residents and visitors through this transformation, we developed a modular wayfinding system that highlights the area’s new energy and opportunities.

  • Gemeente Amsterdam
Topping up in Rotterdam's Het Lage Land district

Unlocking Hidden Housing Potential

What opportunities does the existing Dutch housing stock offer for adding new homes? Commissioned by WoningBouwersNL, we investigated the potential of splitting, topping up and adding on.

  • WoningBouwersNL
Rhônepark

Temporary Design and Placemaking Rhônepark

Amsterdam's Sloterdijk district is on the eve of large-scale urban renewal. PUC is working on the preliminary design and programme of a temporary park in the area.

  • Gemeente Amsterdam
Town Deal

Revitalising Rural Regions: Shaping the First Town Deal

Commissioned by the Ministry of the Interior and Kingdom Relations, PUC worked on the preparations for the first so-called Town Deal. This partnership aims to use innovative solutions to improve the housing market, level of facilities and business climate in regions facing population decline.

  • Ministerie van BZK
HOBU

Placemaking in Amsterdam’s Transformation Area Amstel III

Since 2018, we have been bringing new energy to Amsterdam's largest urban transformation area under the name HOBU.

  • Gemeente Amsterdam
WoningBouwersNL

Building Homes Together: A Book on 90 Years of Dutch Housing Construction

Housing construction plays a central role in the great challenges facing the Netherlands. In partnership with WoningBouwersNL, we embarked on a journey spanning 90 years of history and looking ahead 90 years into the future.

  • WoningBouwersNL

10,000 Eyes, an Iconic Campaign to Stop Shop Robberies in Rotterdam

We launched a creative campaign for Rotterdam's Police Department to reduce store and street robberies to zero.

  • Politie Rotterdam
Placemaking Amsterdam Nieuw-West

Placemaking in Amsterdam Nieuw-West

Commissioned by the City of Amsterdam, PUC worked for two years on a comprehensive placemaking programme in three neighbourhoods in the Nieuw-West district.

  • Gemeente Amsterdam
Flying Grass Carpet

Tactical Urbanism in ArenAPoort

ArenAPoort is the central area of the Amsterdam-Zuidoost district. It includes an office and entertainment area, as well as public transport hub Bijlmer ArenA and the adjacent Amsterdamse Poort shopping centre. The City of Amsterdam approached PUC to set up a tactical programme to connect these areas on both sides of the railway.

  • Gemeente Amsterdam
De Heining

New Identity for Business Park De Heining

Business park De Heining in the far west of Amsterdam has an illustrious history. PUC was asked by the City of Amsterdam to work with local entrepreneurs to shape a new image for the area.

  • Gemeente Amsterdam
Pharos

Pharos, Europe’s Healthiest Working Environment

We were asked to come up with a new concept for the vacant Pharos office tower in Hoofddorp. We formed a consortium of innovative market parties to jointly build Europe's healthiest working environment.

  • Cairn Real Estate
Woon&

Housing Complex for the Sharing Economy

For BPD, together with key players in the platform economy, we developed a concept for a smart living environment in Amsterdam based on sharing.

  • BPD

A Book to Launch Coliving Brand OurDomain

For Greystar we created an inspiring book to celebrate the launch of its new co-living brand OurDomain in continental Europe.

  • Greystar

Marketing Japan’s Kyushu Region

We created an exhibition and concept store highlighting the traditional crafts of the Japanese island of Kyushu and their strategic role in regional branding.

  • UNA Laboratories
Beurskwartier Utrecht

Spatial Vision for Utrecht’s Beurskwartier

Commissioned by five housing associations, PUC produced a sustainable and inclusive environmental vision for the Beurskwartier in Utrecht.

  • Bo-Ex
  • GroenWest
  • Portaal
  • SSH
  • Woonin
PechaKucha Amsterdam

PechaKucha, a Stage for the Urban Creative Vanguard

We have been organising PechaKucha in Amsterdam since 2007. These presentation and networking events quickly grew into one of the leading platforms for the urban creative industry.

Oeverlanden

Spatial Exploration Nature Park Oeverlanden

Oeverlanden will change from suburban nature reserve to urban nature park in the coming years. PUC conducted a spatial exploration of the opportunities for art and culture in the area.

  • Gemeente Amsterdam
The Stories of QO Amsterdam

A Book on One of the World’s Most Sustainable Hotels

QO Amsterdam is one of the most pioneering hotels in the world. We were asked to turn the building inside out and pack all the stories into a beautiful book.

  • QO Amsterdam
City of the future exhibition at Museon

Future City Exhibition at Museon

The Hague science museum Museon asked PUC to put together a public exhibition on the city of the future. The result is a showcase that tells an inspiring story about the big developments and ideas that will reshape cities and life in cities in the coming decades.

  • Museon
Gebiedsronde

Event Series on Sustainable Urbanism

We're organising an event series in Amsterdam about sustainable urban transformation.

  • Gemeente Amsterdam
10,000 Eyes

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