A New Heart for Driel
Together with residents, we created a new vision for their village centre — making it safer, greener, and more vibrant, turning it from a place of transit into a lively hub for community life.
People-Driven City-Branding in Banne II
The heart of Banne II in Amsterdam-Noord is undergoing a major transformation. We developed a unique approach to creating a new area identity, communication strategy, and placemaking, entirely in co-creation with the residents.
Dijkreis, a Podwalk App That Brings a Centuries-Old Sea Dike to Life
To celebrate Amsterdam’s 750th anniversary, we created Dijkreis, an interactive audio adventure that lets players explore the centuries-old Waterlandse Zeedijk — one of the city’s most historic but overlooked landmarks.
Rethinking the Food System With the New Generation Chefs
Pop-Up City has played a pivotal role in shaping the New Generations Chefs competition, an initiative aimed at fostering a new generation of culinary pioneers.
Flexible Wayfinding for Neighbourhoods in Transition
Amsterdam’s Amstel III is evolving from a monotone office district into a vibrant mixed-use neighbourhood. To guide residents and visitors through this transformation, we developed a modular wayfinding system that highlights the area’s new energy and opportunities.
Unlocking Hidden Housing Potential
What opportunities does the existing Dutch housing stock offer for adding new homes? Commissioned by WoningBouwersNL, we investigated the potential of splitting, topping up and adding on.
Temporary Design and Placemaking Rhônepark
Amsterdam's Sloterdijk district is on the eve of large-scale urban renewal. PUC is working on the preliminary design and programme of a temporary park in the area.
Revitalising Rural Regions: Shaping the First Town Deal
Commissioned by the Ministry of the Interior and Kingdom Relations, PUC worked on the preparations for the first so-called Town Deal. This partnership aims to use innovative solutions to improve the housing market, level of facilities and business climate in regions facing population decline.
Placemaking in Amsterdam’s Transformation Area Amstel III
Since 2018, we have been bringing new energy to Amsterdam's largest urban transformation area under the name HOBU.
Building Homes Together: A Book on 90 Years of Dutch Housing Construction
Housing construction plays a central role in the great challenges facing the Netherlands. In partnership with WoningBouwersNL, we embarked on a journey spanning 90 years of history and looking ahead 90 years into the future.
10,000 Eyes, an Iconic Campaign to Stop Shop Robberies in Rotterdam
We launched a creative campaign for Rotterdam's Police Department to reduce store and street robberies to zero.
Placemaking in Amsterdam Nieuw-West
Commissioned by the City of Amsterdam, PUC worked for two years on a comprehensive placemaking programme in three neighbourhoods in the Nieuw-West district.
Tactical Urbanism in ArenAPoort
ArenAPoort is the central area of the Amsterdam-Zuidoost district. It includes an office and entertainment area, as well as public transport hub Bijlmer ArenA and the adjacent Amsterdamse Poort shopping centre. The City of Amsterdam approached PUC to set up a tactical programme to connect these areas on both sides of the railway.
New Identity for Business Park De Heining
Business park De Heining in the far west of Amsterdam has an illustrious history. PUC was asked by the City of Amsterdam to work with local entrepreneurs to shape a new image for the area.
Pharos, Europe’s Healthiest Working Environment
We were asked to come up with a new concept for the vacant Pharos office tower in Hoofddorp. We formed a consortium of innovative market parties to jointly build Europe's healthiest working environment.
Housing Complex for the Sharing Economy
For BPD, together with key players in the platform economy, we developed a concept for a smart living environment in Amsterdam based on sharing.
A Book to Launch Coliving Brand OurDomain
For Greystar we created an inspiring book to celebrate the launch of its new co-living brand OurDomain in continental Europe.
Marketing Japan’s Kyushu Region
We created an exhibition and concept store highlighting the traditional crafts of the Japanese island of Kyushu and their strategic role in regional branding.
Spatial Vision for Utrecht’s Beurskwartier
Commissioned by five housing associations, PUC produced a sustainable and inclusive environmental vision for the Beurskwartier in Utrecht.
PechaKucha, a Stage for the Urban Creative Vanguard
We have been organising PechaKucha in Amsterdam since 2007. These presentation and networking events quickly grew into one of the leading platforms for the urban creative industry.
Spatial Exploration Nature Park Oeverlanden
Oeverlanden will change from suburban nature reserve to urban nature park in the coming years. PUC conducted a spatial exploration of the opportunities for art and culture in the area.
A Book on One of the World’s Most Sustainable Hotels
QO Amsterdam is one of the most pioneering hotels in the world. We were asked to turn the building inside out and pack all the stories into a beautiful book.
Future City Exhibition at Museon
The Hague science museum Museon asked PUC to put together a public exhibition on the city of the future. The result is a showcase that tells an inspiring story about the big developments and ideas that will reshape cities and life in cities in the coming decades.
Event Series on Sustainable Urbanism
We're organising an event series in Amsterdam about sustainable urban transformation.
