ArenAPoort is the central area of the Amsterdam-Zuidoost district. It includes an office and entertainment area, as well as public transport hub Bijlmer ArenA and the adjacent Amsterdamse Poort shopping centre. The City of Amsterdam approached PUC to set up a tactical programme to connect these areas on both sides of the railway.
The centre of Amsterdam-Zuidoost is characterised by dichotomy. On the west side of the railway is a large-scale entertainment and office area including the Johan Cruijff ArenA, concert halls Ziggo Dome and AFAS Live, and headquarters of Deutsche Bank, among others. On the east side of the railway is the Amsterdamse Poort shopping centre, which has a local function and is mainly frequented by residents of Southeast. Two worlds come together in ArenAPoort. Rich and poor, formal and informal, local and international. The public space is formal, oversized and mainly designed for large flows of visitors at peak times.
The aim of our project was to use a temporary programme to connect the two worlds, add human scale and create inviting places and spaces to stay. In partnership with We The City and Vinger.nl, we set up numerous creative interventions in collaboration with various organisations in and outside the area, such as Ziggo Dome, AFC Ajax, CBRE, Flying Grass Carpet and local makers and residents.
Interested in hearing more about this project? Get in touch with Joop