We are Pop-Up City, an agency for urban transformation based in Amsterdam

Change is the only constant factor in cities today. We are an agency specialised in strategies to create places that are future-proof. Since 2008, we have been exploring the trends and ideas that shape successful buildings, neighbourhoods, and cities. But that is not the only thing — we also act on them. Every day, we help governments, non-profits, and enterprises create places that are liveable, authentic, and sustainable.

We are a creative team of urban researchers, editors, and strategists who work on the intersection of urbanism and communication. We believe that storytelling is more crucial to meaningful places than ever before. That is why we uniquely combine forward-thinking insights on urban planning and design with a strong expertise of branding, content creation, and concept development.



  • Trend reports
  • Trend lectures
  • Media partnerships
  • Books and publications


  • Placemaking
  • Urban planning
  • Place branding
  • Real estate concepts



Jeroen Beekmans

Managing Partner
Joop de Boer

Joop de Boer

Managing Partner
Jorne Visser

Jorne Visser

Project Manager


Pop-Up City
Ridderspoorweg 129
1032 LL Amsterdam
The Netherlands

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