We are Pop-Up City, an agency for urban transformation based in Amsterdam

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Flying Grass Carpet

We’re breathing life into a windy, oversized square in Amsterdam with a giant, colourful pop-up landscape

Reports

Out now
Everything Is Cancalled Except the Future

PUC × AndCo

Everything Is Cancelled Except the Future

In partnership with AndCo we explore how remote working will shape tomorrow's retail, hospitality and urban space.

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Projects

Amstel III

Placemaking

HOBU

Our hands-on placemaking strategy makes one of Amsterdam's largest urban transformation areas come to life.

Real Estate Concepts

Pharos

We turned a vacant office building near Amsterdam Airport Schiphol into Europe's healthiest working environment.

Urban Marketing

10,000 Eyes

We launched a creative campaign for Rotterdam's Police Department to reduce store and street robberies to zero.

Content Creation

The Future of Urban Living Is Now

For Greystar we created an inspiring book to celebrate the launch of its new co-living brand OurDomain in continental Europe.

Bijlmerbox

Urban Marketing

Bijlmerbox

In order to support the maker community of Southeast Amsterdam, we’ve created a box full of locally-made products that let you enjoy the scents, tastes and stories of this unique district.

Observations

Hotels Become Apartments

COVID—19 Cities

Hotels Around the World Turn Into Apartment Buildings

COVID-19 forces hotels around the world to find new solutions to stay in business. We selected three examples of how hotels reinvent themselves by making a shift towards housing.

AR Shopping

How AR Brings Online Shops Into Your Home

House of Materialisation

Berlin’s House of Materialisation Is the Circular Economy’s Answer to a Hardware Store

China Countryside

Leaving the City

How China Is Reimagining Its Countryside in Architecture

Today's urban challenges require an open-world approach

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