We are Pop-Up City, an agency for urban transformation based in Amsterdam

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10,000 Eyes

Find out how we fought store robberies in Rotterdam



Future Urban Living

This Furniture Is Bending the Rules of Shared Spaces

The Great Bubble Barrier

A Bubbly Solution to the Plastic Floods

Shelter from the Storm

Supermarket Turned Into a Homeless Shelter


10,000 Eyes

Urban Marketing

10,000 Eyes

We launched a creative campaign for Rotterdam's Police Department to reduce store and street robberies to zero.




Our hands-on placemaking strategy makes one of Amsterdam's largest transformation areas come to life.

Real Estate Concepts


We created a new, exciting identity for an empty office tower near Amsterdam Airport Schiphol — Europe's healthiest working environment.

Content Creation

The Future of Urban Living Is Now

For Greystar we created an inspiring book to celebrate the launch of its new co-living brand OurDomain in continental Europe.


Today's urban challenges require an open-world approach