Business park De Heining in the far west of Amsterdam has an illustrious history. PUC was asked by the City of Amsterdam to work with local entrepreneurs to shape a new image for the area.
Since 2018, we have been bringing new energy to Amsterdam's largest urban transformation area under the name HOBU.
We were asked to come up with a new concept for the vacant Pharos office tower in Hoofddorp. We formed a consortium of innovative market parties to jointly build Europe's healthiest working environment.
In collaboration with Unlocked, we explore the future of hybrid space and how the cultural sector and events industry can reap the benefits of this new urban frontier in the post-COVID city.
Work is one of the most invested areas of development for metaverse applications. Major companies are working to develop their own virtual workspaces, making the future of work increasingly digitally immersive.
Building replicas in the metaverse opens up a whole new world for cities. What are the new opportunities we can expect from the rise of Web3?
The book The Ideal City by SPACE10 takes us on a journey of human creativity. Various examples from around the world paint a picture of the optimistic city of the future and how to get there.
A bakery with home-grown yeast, a coffee shop that serves lunch made with regional ingredients, an organic farm that grows and collects their own seeds for harvest, and a 100% self-sufficient brewery. We trace the fruits of Ogawamachi's local production and consumption to explore the future possibilities of trans-locality.