UNKNWN's flagship store in Miami is a hybrid space that combines retail with a dazzlingly colourful community basketball court offering fitness and design events.
The retail space was designed by John Margaritis of New York Sunshine, but the courtyard has since seen transformations to host events such as the Superbowl Pop-Up Installation featuring courtyard designs by Jessy Nite.
The courtyard hosts a range of activities and community events from the UNKNWN Fit Club to design workshops including plant-potting and accessory-making using American footballs.
Located in a creative hub in Miami that sees many creatives, visiting particularly during the art festivals, the UNKWN store offers a new interaction with the brand through its enticing design and community events.
The community space and retail store hybrid signals a change in retail design based on creating a meaningful experience with the brand. This appears to be a growing trend that connects a global brand with the local community.