&C’s Colourful Amsterdam Office Combines Concept Store, Cafe and Workspace
Stop by media brand &C’s office to browse the store, do some shopping, have a coffee, or to go to work.
On-the-go living and the hybrid spaces needed to accommodate it are on the rise and &C’s office is just the hybrid space that blends work and pleasure in its pastel-coloured onyx store and office designed by Anne Claus Interiors.
Based in an old bicycle factory the fashionable de Pijp neighbourhood of Amsterdam, &C’s office space is behind a floor-to-ceiling glass wall with the public store and cafe area at the front. &C is a media brand targeted at women aged 18 to 48 publishing articles online, on their app and in a monthly magazine as well as broadcasting TV programmes and hosting live events. The store and office in de Pijp is the epitome of their aesthetic and allows &C readers to shop and interact with the brand in a physical space.
The store highlights the growing trend of hybrid brand experiences that bridge virtual and real as well as a growing on-the-go lifestyle where work and leisure are combined so you might pop into the nice concept store and grab a coffee and catch up on emails at the same time.