In collaboration with Stay Sane, Stay Safe we’ve transformed the façade of Amsterdam’s Ziggo Dome into a giant interactive poster wall.
Stay Sane, Stay Safe is a poster platform founded by designers Studio Lennarts & de Bruijn with the aim to share messages of love and hope in the global COVID-19 crisis. The website quickly grew into a showcase with around 2,000 poster designs by creatives from over 85 countries.
In collaboration with the Ziggo Dome, Amsterdam’s largest concert hall, we managed to turn the 400×27-metre LED façade of the building into a giant Stay Sane, Stay Safe showcase. The project is part of 11 United — a strategic placemaking project around the Johan Cruijff ArenA, Bijlmer ArenA railway station and the Amsterdamse Poort shopping centre. In the coming years, this area will undergo significant changes with the development of new housing, offices and retail spaces. 11 United is a joint venture between WE THE CITY, Vinger.nl, Realfakeshoes, Abi Suzanne Kanu and Pop-Up City commissioned by the City of Amsterdam to bring new energy to the area during the urban transformation phase.