What most people don’t know is that that the expiration date on most non-fresh products is only an indication by the producer. Expiration of the date says nothing about the freshness of the product. Most consumers though are afraid of getting food-poisoning after eating ‘expired’ food, which is only true for fresh products such as milk and meat, but definitely not for most pre-packed products.
The Outlet Supermarket has already turned into a huge success — it shows to fill a gap in the market. Whereas other supermarket chains focus on a shift to more luxury products and pre-fabricated products for people without time to cook, this is another approach that combines successful entrepreneurship with sustainable thinking. And, needless to say, it offers cheap groceries to the local people.