The personal care brand Shokubutsu Hana believes in healthy beauty by the restorative power of nature. This message is being conveyed to consumers by means of this purifying billboard. The advertisement is also used to persuade people not to throw their garbage in the water. Nowadays, people are becoming more and more conscious of the importance of a healthy environment. Hopefully the concept of giving back to nature, the trend of restorative advertising, will be taken over by other agencies as well.
The purifying billboard was created in February 2014 through the collaboration of Shokubutsu Hana, The Pasig River Rehabilitation Commission, Vetiver Farms Philippines and advertising agency TBWA\Santiago Mangada Puno. It is the first water billboard in the Philippines, but there are more to be realized in the Pasig River; a clean prospective for the river!