Pantone’s Colour of the Year and Our Health Are at Risk
Every year, the global authority of colour trends Pantone announces which shade will be dominating design, fashion and consumer products in the coming year. The WWF used this momentum to launch an awareness campaign about pollution in cities.
Pantone named Classic Blue the new leading shade of 2020, which is “meant to serve as a salve in a time of global uncertainty”. What they didn’t expect, is that their campaign would be hijacked very quickly by design agency White Rabbit Budapest in collaboration with the WWF.
Following a critical poster design featuring Pantone’s colour from 2019, Living Coral, White Rabbit Budapest is now advocating to “Save Classic Blue”, referring to our blue sky, from massive urban air pollution.
The issue of air pollution in cities worldwide is being given more attention, as recent research suggests it might be the cause for many deaths of citizens. The poster depicts an almost in smog disappearing megacity and points at the fact that in reality the Colour of the Year for many urban dwellers is actually grey.