The idea for the supermarket comes from one of Ilijason’s personal experiences. After going shopping once, he dropped a jar of baby nutrition while arriving at home, meaning he had to go for another long drive to the supermarket. This long distance routine is a common problem for many who are living in remote areas. As he was tired of traveling up and down to the store, he decided to set up a 24-hour supermarket formula for customers. Low costs make it feasible to set up these stores in remote places. However, to meet the needs of digital illiterate elderly, Ilijason is planning to place one person in the supermarket to assist them in the first stages of implementation.
Ilijason states that this new type of supermarket can strengthen the vitality of small villages and small communities, where no (larger) supermarket is to be found. Automation usually doesn’t relate to vitality, but this supermarket allows for social interaction between customers while otherwise they may never meet at all. All in all, this supermarket seems to confirm the further development towards an automated retail landscape. What’s next?