World’s First Virtual Supermarket Opens In Seoul

Remember that subway platform supermarket in South Korea? Tesco and Samsung are taking this idea to the next level with their virtual HomePlus grocery store that opened its doors in Seoul two days ago.

The store, located at the Seoulleung subway station, offers some 500 products and seems to be larger than the virtual supermarket we earlier showcased on Pop-Up City. Nevertheless, the shopping concept is more or less the same — customers can order by scanning the related QR codes on their smartphones with the HomePlus app and get the items delivered to their doorsteps. The only disadvantage is the lack of touch-and-feel, so no chance to pick the ideal cucumber…

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