South Korea’s capital city Seoul has one of the highest gas consumptions in the world. Car usage is increasing while parking spaces are scarce. The average driver in Seoul drives half a kilometer each day only looking for a parking space. What if we could tell drivers the exact location of an empty parking space?
The South-Korean oil company S-Oil took the initiative for a campaign to save oil. Bright yellow “HERE” balloons, visible from a long distance, are guiding drivers to empty parking spots. When occupied, the balloon falls and rises again when the car leaves. S-Oil indicates that in just one day, in one parking lot, 700 cars used 23 liters less oil. This simple, low-tech method helps drivers to save time and oil, resulting in a lower gas consumption for South Korea.