Mathieu Tremblin Watermarks The City

In street art great ideas are often simple ideas. Today I stumbled upon a recent artwork by French street artist Mathieu Tremblin that makes fun of the characteristic watermark you often find in stock photos on the Web.

In order to prevent images from being copied, by bloggers for instance, stock photo companies like Getty Images use watermarks. Tremblin’s ‘Getty Images’ artwork brilliantly builds upon the frustration of the copy-paste generation towards this way of online image protection. Be sure to check out the artist’s website for more simple but great interventions.