From Smoke Signals To Tweet Clouds
Balloon releases are fun, beautiful, and have a great visibility. Nevertheless, concerns about the impact of deflated balloons on wildlife are growing. Similar to traditional smoke signals, Galleria Mall in Brazil spiced up the re-launch of Brazil’s first open mall not by offering people gifts, but by allowing them to create ‘gift clouds’. Using the Flogo Cloud technology, visitors of the mall were invited to send clouds accompanied with a simple tweet.
The clouds are environmentally safe due to their composition, as they are synthesized from a proprietary surfactant-based foam formulation lighter than air gases. The company mentions that the clouds can last up to an hour depending on atmospheric conditions.