Farmer’s Market On Wheels Delivers Veggies To Toronto’s Food Deserts

Food deserts are defined as areas without proper access to fresh, healthy and affordable food. Toronto’s recently launched Mobile Good Food Market wants to overcome this problem by selling fresh produce on the streets in areas where people have few nutritious food options.

Do you still remember your New Year’s resolutions? You might have promised yourself to eat more veggies, or to prepare healthy meals more often. It all seems easy to accomplish in areas where farmer’s markets are popping up and where fresh vegetables and fruits are stacked in pyramids at supermarkets. But some urban areas are lacking grocery stores at all, or stores don’t sell the food that forms the basis of a healthy and balanced diet.

Mobile Food Market Toronto 2

Mobile Food Market Toronto 4

Mobile Food Market Toronto 3

In order to give urbanites in food deserts access to fresh and healthy food, some Torontonians came up with the Mobile Good Food Market. This unconventional food truck, donated by the Toronto Transit Commission and converted by architecture office LGA, functions as a mobile market stall stocked up with seasonal greens. The project is an initiative of FoodShare Toronto in partnership with the City of Toronto and United Way Toronto and to help enable a fresh and seasonal selection of veggies and fruits in low-income areas where unhealthy food is often the only option.