Tag Archives: marketing

Supermarket Skate Lane

After having introduced The Fun Theory (with the brilliant piano stairs), Volkswagen now comes up with another interesting action which speeds up life a little: the…

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The Fastest Way To The Underground

Urbanism is marketing and marketing is urbanism. That could be a leading phrase of this blog. In fact, more and more marketing initiatives take the urban sphere as…

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Five Questions To Reinier De Graaf (OMA)

The famous annual multidisciplinary conference TED is spreading across the globe. As of 2010, so-called TEDx events have been held in over 60 countries. Under the slogan ‘somethink

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Flying Gardens

An overwhelming history of sky design does not exist. Ancient Romans and Greeks never had the technical possibilities to really redesign the big space around us. As modern…

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Mobile Donation Launderette Pops Up In New York

Soon a mobile pop-up laundry truck will drive the streets of New York City. It will not only facilitate mobile laundry services but also asks people to donate…

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The IBM Data Baby, Or: When Data Rules The World

Within Pop-Up City circles, one could consider me the critical reviewer, grumbling in the background, pointing at the more ethical dimension of some of the things posted here (see my…

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Levi’s Suddenly Pops Up Again

Haven’t heard from Levi’s in a while. Therefore it’s nice to see them doing something that at least draws my attention. As a boy I didn’t have Levi’s 501, which…

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Robot-Printed Facades

Before, we already introduced the Nike Chalkbot used to add supporting and commercial texts to the streets during the Tour de France. Here’s a new public domain printing installation,…

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The Dutch Strike First

As many of you may know, yesterday was a big day for football enthusiasts. Next year’s FIFA World Cup in South Africa came somewhat closer as the official draw for…

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The IKEA Infiltration

Yesterday, I discussed the emerging social unrest in Hamburg caused by the current neoliberal city-branding campaign and the ongoing policy focus on the creative class instead taking…

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Hamburg’s Manifest Against The Creative Class

Richard Florida’s ghost roams throughout Europe these days. We live in a world of global cities that are involved in an interurban competition to attract investors and the so-called international…

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The Story Of Two Beamed Bunnies

A couple of months ago we showed an amazing commercial of US Cellular featuring an underwater experience in an American town. I’m not familiar with this…

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The Playstation Bus Stop Experience

Waiting for the bus is boring. That’s what Sony brought to the idea to sponsor bus stops and make them more enjoyable with their Playstation 2 ad campaign. This bus…

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Can New Media Save the Environment?

Last week we entered our new office located in a villa that is part of the formal Shell laboratory in Amsterdam. As we wanted to have a better…

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São Paulo: Clean City?

No outdoor advertising. No billboards, no neon signs, the electronic panels. No posters. No flyers. No ads on buses. No ads on trains. That’s São Paulo these days, Brazil’s largest…

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