Since the advent of delivery services, convenience food being landed at my doorstep has become synonymous with hangovers, grease and hours of regret. Yes, the heavyweights of the food industry have a monopoly here, thanks to the fact that a hefty percentage of all people ordering meals to be delivered have consumed their weight in alcohol the previous day.
Most local food initiatives starting up in Amsterdam are producing seriously tasty stuff but unfortunately have never really had a look in; you don’t need to be a logistics specialist to appreciate the time and costs involved in adding a delivery sector to your business, no matter what the size or the demand.
Amsterdam locals TringTring noticed a surge in independent food stores and a rise in the numbers of people wanting the truly good stuff from out there in the city. So, they cunningly decided to set up a peer-to-peer delivery service to connect good food to the growing masses. For the end user, it’s a simple case of download the app, place your order and in 60 minutes it’ll be in-house. Nothing short of lovely. However, the most interesting aspect for me is how the delivery actually takes place.
Hypothetically, if I have a bike, a smart phone and am in need of some money, I sign up to join the delivery team, receive an app of my own which connects me with the orders I am required to deliver. A few parcels later and I’ve pocketed a tidy amount of cash and daily exercise is complete. How is that not perfect?
The Sharing Economy has been gaining momentum globally and a city like Amsterdam is ripe for initiatives like this to be established. Being bike orientated, it democratises the delivery job to virtually every cyclist. Fluid city life is extending its reach in Amsterdam, and by having access to a casual cash-spinner, we see further development of an equally fluid citizen.