Conscious grocery shopping is a noble thing to do. It benefits both, the people behind the produce and yourself, as the consumer. Yet, do you really know what’s behind your organic bananas, your fair trade coffee or your clothing made in your home country? Let’s face it, if you do not actively do some intensive research yourself chances are high that you, in reality, barely have any clue. Three young and energetic entrepreneurs are about to change this state of uncertainty at least in one aspect by relocating our source of fresh food away from supermarket aisles into our very own living rooms.