Brand Urbanism

Trade Your Dog’s Poo For Free Wi-Fi

Internet provider Terra collaborated with DDB Mexico to launch a campaign that rewards you for disposing your dog’s droppings with free Wi-Fi.

Talk about a treat, and encouragement of good behaviour for the tethered ‘always connected to our mobile devices’ individual. Instead of special signs or the threat of a fine, this pilot tries to make to those poo-littered parks in Mexico (a little) cleaner with positive reinforcement…

As you can see in the video, there are a few Poo Wi-Fi installations set up in the parks. Free Wi-Fi time is granted depending on the amount of poop you insert measured in weight. The more you deposit, the longer your online time lasts. To raise some extra attention to this intervention, surveillance is handing out doggy bags in the parks.

We can draw direct links to other projects in which you receive credits when you recycle your waste. However, this funny controversial action of the SXSW organization — in which homeless people were operating as a Wi-Fi hotspot. Participants were carrying Mi-Fi devices with 4G connectivity, and by introducing themselves vistitors could get access to the network. Thus, creating Homeless Hotspot. So it’s kind of a ‘two birds, one stone’ thing. With a little social effort, we can turn our direct environments into better (and cleaner) places.

On 2 June, Amsterdam’s Pakhuis de Zwijger sets the stage for BrandFundCity, a (free) event featuring inspiring international experts, interviews, and insights from a two-year research on brand urbanism.


Brand Urbanism

A growing number of consumer brands are investing in the city, working together with cities to find solutions for urban issues. In a time of austerity, brand urbanism provides local governments with more possibilities in realizing ambitious projects, while giving brands a one-off opportunity to show their involvement in and responsibility for the city.


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