Each stage of the app asks the user to take a photo of a circle: anything from a friend’s eye to an acorn to a window. Once the image is captured it can be uploaded, where its quality, based on creativity, photographic merit or inventiveness, is judged by the app’s other users. Points awarded by the other users then unlock the challenge on the next stage.
Cucalu, from the Dutch word “koekeloeren” (“to look around”), aims to encourage the next generation of iPhone happy snapping photographers to be more aware and perceptive of their surroundings. Disselkoen says that the app “gives you a new pair of eyes and while the missions take place on familiar territory, discoveries can only be made by looking anew at the everyday.”
Cucalu allows you to get creative with your surroundings, combining an artistic eye with an awareness of your environment. The app manages to strangely combine a real-time awareness of users’ surroundings with a desire to digitalise them, and then share them virtually with others. “I don’t think you need to travel to the other side of the world to see new things,” Disselkoen says. “With Cucalu, the ordinary suddenly becomes a discovery.”