Trends

Nano Inside: The Supermarket Of The Future


Eatable software, liquid glass, wine of which its taste can be altered with micro waves, a Twitter implant, invisible security spray and much more. All these ‘nano inside’ products are presented today, at the debate-provoking NANO Supermarket. For the Dutch Design Week in Eindhoven (23-30 October), Next Nature launches the NANO Supermarket: a mobile supermarket exploring the future of everyday products. As proclaimed by the initiators, the supermarket of the future will be a different one, because of the introduction of nano technology on product level. The NANO Supermarket presents a collection of innovative and speculative nano-tech products that may hit the shelves in the next ten years. What to think of the nano-paint for instance, a smart wall paint with nanotechnology inside that enables us to change the color of the wall with a push of a button?

All products are submitted by designers, technologists and artists from six different countries. They were selected by a jury of nanotech experts and design experts. The nano-inside products are both innovative and provoking. “They function as scenarios for potential nano futures, that help us decide what nano future we actually want.”

“Nano-technology is an emerging field of science that deals with the manipulation of structures on an atomic and molecular scale – the size of one billionth of a meter. It is often seen as a trend in material science, but has much deeper implications. Nano-technology radically intervenes with our notion of what is natural. It may realize the dreams people have of themselves and significantly improve our lives, but may also have its downsides.”

Latest Report

We explore the ideas that shape the city of the future