IKEA Introduces Furniture X-Ray Vision

Furniture giant IKEA has been trying a lot of new things lately, from urbanism to airport lounges. Now they’re turning your smartphone into x-ray goggles! 

IKEA is adding a digital layer to their new 2013 catalogue by using Augmented Reality to see into cabinets and dressers, superimpose animated scenes onto pages, and show additional possible furniture configurations.

The new catalogue aims to provide more inspiration and should give people a much better idea of what they want before embarking on an in-store expedition, which may be a godsend for those that dread the endless labyrinthine chaos of IKEA stores. Hopefully, there’ll be an option to superimpose 3d models of furniture into your actual living space to really ‘envision’ new interiors — what a great application for augmented reality technology!

Related Insights

Baltimore Wood Project

From Waste to Furniture: Urban Wood Mining in Baltimore

In Baltimore, an employment project has been set up to upcycle wood from demolition projects into new consumer products.

Unreal City

Augmented Reality App Makes the Art Exhibition COVID-Proof

An augmented reality exhibition along the River Thames transforms London’s public space into a COVID-proof digital museum.

3D-printed street furniture

Outdoor Furniture, 3D-Printed

Designer Philipp Aduatz brings us closer to a 3D-printed future with his new outdoor furniture collection.