Byggstudio is a Swedish-Norwegian creative consultancy that was founded in 2006 by Hanna Nilsson and Sofia Østerhus. The agency develops design concepts for print, exhibitions, events, interiors and environments. In the case of Folkets Park the designers wanted the visual concept to be flexible and free, “as the park itself should be”:
“The concept is quite free (…) and is based on a set of elements such as light bulb frames, pennants, gates and fences that can be applied to various graphic material. A customized alphabet, Kioskis, was created based on the characteristics of the park.”
One of the most striking physical elements Nilsson and Østerhus designed for “Malmö’s Central Park” is the playful entrance notice board that welcomes visitors to the area. The signs and lettering of the board, that holds information about the park as well as more personal messages, are made flexible and can be moved and exchanged according to the time of the year and the events that are happening.
The designers also took care of the signs and flexible magnetic letters for the kiosks in Folkets Park. The magnetic letters have customized letter shapes to illustrate the fun environment of the park. Furthermore, Byggstudio designed brightly colored tapestry to transform the sad-looking stage fences of Folkets Park into a playful collage pattern of traditional fence types.