The initiative of the Hot Tub Cinema started slowly, but began to grow to serious proportions, as explained by one of the initiators:
“Hot Tub Cinema began privately about seven years ago. Since then it has grown in increments, reaching the stage of a handful of hot tubs in a garden in Stoke Newington about 18 months ago at which point we realised it was time to find some new & exciting venues for our expanding endeavors.”
Interesting about the concept of Hot Tub Cinema is that it creates a completely different setting compared to the usual cinema set-up. Normally people sit in rows watching a movie, all looking in the same direction without any invitation to interrelate with each other. The Hot Tub setting, to the contrary, sets a different atmosphere. It is intimate, social and stimulates conversation. When the weather is nice, London gets dark and beers are served, the hot tub setting must be a very special experience. I would not advise to go there on a first date, but when visiting East London you should definitely check it out.