
The name ‘Ie-Mobi’ says it all. The Japanese word ‘ie’, meaning ‘home’, combined with ‘mobi’, short for mobile, captures the essence of Ie-Mobi, being able to function as home on the go. The entire range of AI solutions presented by Honda is aimed at improving and increasing family time.
The project’s website says that Ie-Mobi, part of the bigger Honda Family Mobile Concept, is able to “move while living, increasing time with family, and deepening ties”. At nearly 5 square meters of surface area, the uses of Ie-Mobi are plentiful. When connected to the main building of the house, Ie-Mobi functions as an extension of the home or as a room in itself. “Its use is limited only by the imagination: open an impromptu cafe during the weekend, or a soup cafe or curry shop,” says Honda. Honda claims that the concepts will open up new possibilities within family life.
In de afgelopen jaren hebben we onderzoek gedaan naar het fenomeen stadverlaters. In dit rapport kijken we naar hun drijfveren en de kansen die deze trend biedt voor het platteland.
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