The installation provides in-depth analysis of the exhibition visitor’s experience of the space and from that distill how well the artworks in the exhibition perform. The technology is quite similar to how a shopping mall is tracking their visitors to determine how well a window display converts customers, but it’s the first time it’s used in a cultural environment and now that’s very interesting!
Until 29 November, Gallery Analytics is tracking visitors of the Momentum exhibition at the REWIRE Festival in The Hague. Head over to the Gallery Analytics website to see the system in action. The interface is also installed in the exhibition space in order to show visitors that they’re being analyzed.