Users can order their custom-made signs, which is rather expensive. One sign costs you $25 including shipping — that’s not cheap if you take into account the chance that your beautiful sign will be removed after a short while by some enthusiast policeman. Nevertheless, Walk [Your City] could turn out a great way for people to guide others to great places, such as a new bar, a street intervention or an event that would be hard to find otherwise.
The platform once started as a guerrilla project in Raleigh comprising of 27 street signs in three zones of the city. The signs caught the eye of city officials who considered making them permanent. However, they didn’t like the design of the signs. A year later, the City of Raleigh officially adopted the program and incorporated it into its city-marketing. With the launch of the Walk [Your City] website, Tomasulo gives the rest of the world the opportunity to add a user-generated layer of wayfinding to cities.