Design Agency On Wheels Provides Logos On Demand

During the Beijing Design Week that took place last month, Amsterdam-based agency Lava turned a scooter into a mobile design agency in order to provide small shops in the Chinese capital’s Dashilan district with fresh tailor-made logos, free of charge.

The mobile designers hit the streets of Beijing with an electric so-called diandong sanlunche, a typical Pekingese scooter with a tin roof that enables you to easily navigate through the narrow alleys of the city. They offered their skills free of charge to shop owners and had a printer on board for instant production of logo signs. Some of the shops didn’t even seem to have a sign telling people what the shop sells. Some of the shop keepers offered the designers a free meal or drink to show their gratitude.

Mobile Design Agency

Mobile Design AgencyMobile Design Agency

This project was realized in a collaboration with Salon/BJ and supported by the Dutch Creative Industries Fund. In the coming months the mobile design team will continue to provide its services in cities such as Istanbul, Moscow and Seoul.

Related Report

We explore the ideas that shape the city of the future