This video explains the need for such a campaign. A series of awkward situations in the past has driven Bucharest crazy. In 1990 Michael Jackson shouted “Hello Budapest!” during a performance in Bucharest. The King of Pop was not the only one — also artists and bands like Iron Maiden, Morcheeba, Lenny Kravitz, Metallica, Ozzy Osbourne, Whitesnake did not consult Wikipedia before climbing the stage. More painful examples can be found in the so-called Gallery of Mistakes on the Bucharest Not Budapest website. The absolute peak was reached in 2012, when 400 Athletic Bilbao fans missed the Europa League final after they took a flight to Budapest instead of Bucharest.
In other words: it’s time to tell the world how it really is. ROM installed billboards in both capitals that remind everyone where they are. On the Internet the official ‘Bucharest not Budapest’ add-on helps to end confusion between the two cities by adding a “Not Budapest” label every time “Bucharest” is mentioned on websites. Moreover, Romanians are encouraged to share their typical Bucharest/Budapest stories on Facebook and Twitter and use the tag #BucharestNotBudapest.