National Park City

Brand Urbanism

Become a Ranger in London, the First National Park City

London became the first National Park City, employing the help of volunteer City Rangers to cultivate urban greening and foster a wilder and healthier city.

The National Park City Foundation crowned London as the first National Park City in the world in 2019. The movement reimagines the city by applying the values and principles of conservation, protection and heritage of national parks to the city. Not only does this rebranding and reenvisioning emphasise and cultivate existing green areas, but it also encourages the development of new green spaces and new activities to bring people into the urban outdoors.

National Park City
This map by Urban Good shows how green the city of London actually is

The National Park City Foundation not only aims to conserve and grow wildlife in the city, but also encourage a sense of ownership and closeness to urban green spaces in the citizens. This has and continues to be instilled through a series of festivals, events and workshops all over the city and by employing National Park City Rangers.

National Park City

The London National Park City Rangers programme, backed by Timberland, saw an overwhelming response for their call for applications in January 2020. The programme offers Rangers free training to help them support the greening of London by hosting workshops and events to get local communities involved in their urban natures.

National Park City

By reframing the cityscape as a landscape of urban oases and urban nature parks, the National Park City Foundation aims to rewild London’s ecology and wildlife and nurture Londoners’ wellbeing. Rebranding more cities this way might lead to a change in how we engage with nature in urban space.

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Brand Urbanism

A growing number of consumer brands are investing in the city, working together with cities to find solutions for urban issues. In a time of austerity, brand urbanism provides local governments with more possibilities in realizing ambitious projects, while giving brands a one-off opportunity to show their involvement in and responsibility for the city.

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