
2. As a blogger, how does Amsterdam inspire you?
“Since there are so many expats with an open mind working in the Amsterdam advertising industry, they are the people that inspire me. They make a very diverse cultural mix in Amsterdam and create advertising that can travel abroad and make Amsterdam culturally neutral.”
3. Some people paint the town red. What would you paint?
“I’m not much of a painter. I’m a writer…”
4. What makes Amsterdam the Advertising Capital of the world?
“Creatives from all over the world want to work and live here. That’s one of the reasons why international businesses and agencies want an office in Amsterdam. What’s more, Amsterdam airport Schiphol is an international hub, the Netherlands has a friendly corporate tax climate for foreign companies, and the Dutch have always been outward looking and speak their languages — in the 17th century we were one of the biggest trading nations in the world.”
In collaboration with Unlocked, we explore the future of hybrid space and how the cultural sector and events industry can reap the benefits of this new urban frontier in the post-COVID city.
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