Light signs can tell a lot about the identity of a city. In Tokyo the taxi signs represent a typical Japanese design style that is famous for the use of color, iconic figures and waving cats. No one has ever decided about this style, but it arises from many individual style decission taken by individuals such as apparently taxi company owners. For a city it’s interesting to have such a remarkable own style, that is not only based on history but represents current state of culture and design.
A couple of years ago we wrote an article about the visual style that Berlin developed thanks to the amazing collection of light signs you can find across the city. This style of light obviously represented the rise of Berlin as a emerging creative capital in Europe over the last decade. In an article called ‘Addicted To Health’ we showed what the ubiquitous pharmaceutical light signs in France and Italy tell about the obsession with health in those countries. In Dublin we recently found out that the crafts-oriented style of commercial street signs says a lot about the country’s design potential.