Urban Camouflage is a project by a group of German creatives who are inspired by the camouflage suits of snipers and hunters. The idea is simple: camouflage yourself in a megastore by using materials you find in the store itself, and blend into the surrounding. The project has a huge candid camera potential, but the initiators also say to deal with the question “how to camouflage oneself and one’s identity in the commercial space”.
The initiators explain:
“The commercial space is a clean and untouched area. Usually there are no artistic activities. The customer expects nothing out of ordinary in a world of brands and price labels. Our project exeeds the limit and enters the world of commerce without any permission. We chose the big superstores because of the extreme range of goods, the flashing monitors and the large salesrooms. The camouflaged person (…) gets the possibility to merge with the supermarket to defend from the noise of commerce.”
Take a look on the Urban Camouflage website for pictures and videos of the project. The guys behind the project are working on new costumes and actions, so there is more to expect soon…