‘Soundvertising’ For Pizzas

The ad men of Indie Amsterdam came up with a pretty brilliant piece of guerrilla marketing for Domino’s Pizza, or ‘soundvertising’, as Amsterdam Ad Blog calls it. Instead of “Vrooooooooommmm”, the electric scooter of the pizza man says “Mmmmmmmmm… lekker” (“tasty”). Are electric vehicles paving the way for sound-based forms of advertising in the city?