Coca-Cola Launches Pop-Up Dining Room

Coca-Cola is known for its always surprising marketing campaigns. This time the Atlanta-based producer of the sugary black gold joined forces with the Italian TV-chef Simone Rugiati to promote eating together with friends or family.

On a cozy plaza in Naples, Italy a converted Coca-Cola delivery truck pulled out a dining table. Inside the truck Simone Rugiati was cooking a wide variety of local dishes. As the video shows, everybody was invited to join in on the fun.

The soft drink giant contributed with this pop-up dining room to the ‘Let’s Eat Together’ movement, which promotes all the advantages of eating together. There is also a Facebook app with nice Italian recipes and the option to invite your friends for a nice dinner together.