A Roller Blind For Billboards

French street artist The Wa has spiced up the streets of Milan with a new, rather critical artwork — he recently installed a roller blind at a digital city billboard. The ‘Curtain’, as Urban Shit calls the work, enables passers-by to decide themselves whether or not they want to see the advertisement.

I think it’s a nice intervention that aims to address the overload of commercial messages in public space. Click here if you’re interested in seeing more of The Wa.