7UP Sends Yarn-Bombed Bus Around London
In a world saturated by celebrity endorsements, 7UP have decided to endorse impressive individuals in their new “Feels Good To Be You” campaign.
The first in a stream of adverts to hit global television screens features the Austin-based Urban Knitter, aka Magda Sayeg, who “yarn bombs” a classic double-decker bus with huge lengths of knitting. The bus hits the streets of London, spreading plenty of colour and delight along the way.
Apparently people living in a city as diverse as London can also be surprised, as several people throughout the online campaign video are seen to have a double-take or two!