The Pop-Down City

  • The ‘Pop-Down Project’ is a funny urban movement from France that brings pop-up blocking to real-life advertising and other annoying elements you find on the street.

    Through a blog, people can obtain those little red ‘Close’ boxes, designed to look just like the click-out boxes in the corner of pop-up windows. On their blog you can find some nice pictures of the click-out buttons in public space.

    “On the Internet, getting rid of unsollicited pop-ups is pretty easy: A basic pop-up blocker does the trick. In real life, things are a tad more complicated. On one hand, it is virtually impossible to interact with the old-fashioned media. And on the other hand, it is not in the interest of either billboard operators nor brands to allow passers-by to click their way out of the sacred media exposure.”