Tag Archives: advertising

It Only Happens When It Rains

By Joop de Boer | Published: Sunday January 10, 2010

There’s nothing new about guerrilla advertising, but this is quite special and pretty pop-up as well. Amsterdam-based advertising and design office MISTERWILSON invented a guerrilla campaigning strategy depending…

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Insects As Marketing Instruments

By Jeroen Beekmans | Published: Tuesday November 3, 2009

The world of marketing is one big competition of brands fighting to get their portion of consumer attention. Communication gurus like Seth Godin have elaborated the one very important rule…

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The Playstation Bus Stop Experience

By Joop de Boer | Published: Tuesday September 8, 2009

Waiting for the bus is boring. That’s what Sony brought to the idea to sponsor bus stops and make them more enjoyable with their Playstation 2 ad campaign. This bus…

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São Paulo: Clean City?

By Nina Zulian | Published: Thursday June 18, 2009

No outdoor advertising. No billboards, no neon signs, the electronic panels. No posters. No flyers. No ads on buses. No ads on trains. That’s São Paulo these days, Brazil’s largest…

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Advertising Gets Eco

By Jeroen Beekmans | Published: Sunday March 29, 2009

“Curb is the first and only agency in the world to offer bespoke media solutions using solely natural earth elements. We have created a portfolio of unique eco-advertising services and…

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The Pop-Down City

By Jeroen Beekmans | Published: Sunday February 22, 2009

The ‘Pop-Down Project’ is a funny urban movement from France that brings pop-up blocking to real-life advertising and other annoying elements you find on the street. Through a…

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Street Advertising the Flexible Way

By Joop de Boer | Published: Sunday December 28, 2008

Chicago-based brand marketing studio Alt Terrain is specialised is new collaborative marketing campaigns. They have designed a live mobile billboard to bring outdoor advertising to life. The

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