BIG♥NYC

Earlier this year, the Times Square Alliance came up with a heart sculpture to celebrate Valentine’s Day. In cooperation with Copenhagen-based architecture firm BIG (Bjarke Ingels Group) with FLATCUT and Local Projects the organization launched a beautiful interactive artwork that had to bring people together.

The 9 square meters glowing sculpture consisted of 400 transparent LED lit acrylic tubes. The lighting took the shape of a suspended heart. Encouraging interaction between people in a bustling anonymous place where strangers are usually ignored or avoided, the heart’s pulse reacted to the touch of people who were adventurous enough to put their hands on the ‘Touch Me’ button. A single person could activate the beating heart, but joining other peoples’ hands made the heart beat faster.