Why is it always the urban authorities that decide how to brand a city, and not the local people, or the companies? The aldermen seem to have the exclusive right to shape its image and exclude “those parts of the city image that are not supposed to be enhanced”. This has also happened in Amsterdam, where the highly criticized ‘I Amsterdam’ marketing activities represent a city without its historical Unique Selling Points — the infamous Red Light District, shops selling marihuana. However… a new campaign asks tourists to explain (in video or writing) how they would spend € 1,000 in the Dutch capital. The most creative submission will be rewarded with € 1,000 pocket-money. Online video production agency Big Shots did a pretty good job with this short film that should attract people to participate in the ‘My1000′ campaign. At least they didn’t forget to include the Red Light District.
On Sunday March 1, a new pop-up art market will take place in the Wijdesteeg parking garage in Amsterdam. Here you will find young leading artists selling their products, fresh handmade food, design, fashion DJs, you name it.Read more →
Some time ago a friend told me that when he was a young boy, his mom explained him that at the time he would be an adult, mankind wouldn’t have to work any more, as machines and robots should have taken over all jobs by that time. Twenty years later it seems that the post-Fordist…Read more →
As you may know we are investigating new modern office styles through a series of articles. Last week we reported about the cooperative Betahouse in Berlin and earlier we spoke about the rise of the office in the cloud lead by the Facebook generation. This is part three in this series — a reaction to…Read more →
During Arbor Day Weekend QR codes were seeded across New York City’s Central Park, transforming it into a mobile interactive experience. The QR codes we formerly used to transform secret messages in public space in Amsterdam are up to a new stage of development. They give access to an Augmented Reality here. With iPhones and…Read more →