Why is it always the urban authorities that decide how to brand a city, and not the local people, or the companies? The aldermen seem to have the exclusive right to shape its image and exclude “those parts of the city image that are not supposed to be enhanced”. This has also happened in Amsterdam, where the highly criticized ‘I Amsterdam’ marketing activities represent a city without its historical Unique Selling Points — the infamous Red Light District, shops selling marihuana. However… a new campaign asks tourists to explain (in video or writing) how they would spend € 1,000 in the Dutch capital. The most creative submission will be rewarded with € 1,000 pocket-money. Online video production agency Big Shots did a pretty good job with this short film that should attract people to participate in the ‘My1000′ campaign. At least they didn’t forget to include the Red Light District.
Want to go on a global drift through various cities at any hour of the day from the comfort of your own home? City One Minutes can make your digital derive a reality. City One Minutes is an online resource which portrays the daily rhythm of a city through one minute videos. Each city is…Read more →
A very special robot bird flies around at the Amsterdam Airport since a couple of weeks. This innovative invention by Robert Musters it’s called the ‘Horck’. It’s a radio-controlled bird imitating a hawk and hunting after real birds that cause incredible damage to airplanes and form a risk for accidents. During the testing period Robert…Read more →
Markets are definitely among the most attracting urban places, linking communities and people of differerent cultural backgrounds. The temporary floating market, that popped up July 6 in North Amsterdam is an experiment aiming to find out what markets could mean regarding the neutralisation of spatial and cultural barriers. The Johan van Hasseltkanaal forms a spatial…Read more →
Most of the new-generation cycling cities lack a traditional bicycle culture, with no bike lanes, no bike parking facilities and no bike repair shops on every corner of the street. This makes it pretty frustrating to use the bike for daily routine trips. The guys behind New York-based Bikestock have launched a solution for at least one of these problems: vending machines for bike parts on the street.Read more →