Why is it always the urban authorities that decide how to brand a city, and not the local people, or the companies? The aldermen seem to have the exclusive right to shape its image and exclude “those parts of the city image that are not supposed to be enhanced”. This has also happened in Amsterdam, where the highly criticized ‘I Amsterdam’ marketing activities represent a city without its historical Unique Selling Points — the infamous Red Light District, shops selling marihuana. However… a new campaign asks tourists to explain (in video or writing) how they would spend € 1,000 in the Dutch capital. The most creative submission will be rewarded with € 1,000 pocket-money. Online video production agency Big Shots did a pretty good job with this short film that should attract people to participate in the ‘My1000′ campaign. At least they didn’t forget to include the Red Light District.
To promote its upcoming Fortwo electric drive, car brand Smart travels Europe with the Smart Urban Stage. The Smart Urban Stage is an international platform offering an exciting view on the future of the city. What will the future be like in urban areas and how will we move around? At the Smart Urban Stage…Read more →
What was supposed to be a temporary transformation looks to be a permanent change. The South Spanish town Juzcar was turned entirely blue for the latest Smurfs movie by Sony Pictures. After 141 days blueness, the inhabitants of the small town have voted to keep the façades of the buildings blue forever. The reason is…Read more →
Talking energy parasitism, we’re not talking about people that grow cannabis in their basement using energy from the neighbors — it’s about all the energy that is spoiled in urban areas. Energy from buildings, from public facilities, from traffic and more. All the rest bits of heat, light, wind and movement could be re-used for other purposes when harvested well. This article shows some examples of guerrilla energy harvesting in the city and shines a light on the pioneers of energy parasitism.Read more →
We are excited to announce that The Pop-Up City will be collaborating with The Hague’s Museon this summer on #stadvandetoekomst (#cityofthefuture, in Dutch), an exhibit that will take The Pop-Up City into an exciting and interactive experience. But before that, and with a cue from trends in urbanism, we are taking the exhibit “to the streets”, and will be hosting a series of six workshops to investigate (and crowdsource) what the city of the future will look like, and how it will work. We need your input!Read more →