
A couple of months ago we showed an amazing commercial of US Cellular featuring an underwater experience in an American town. I’m not familiar with this company, so I don’t know if they offer great service and good prices, but anyway, I think their commercials are great. The way in which the city’s collective space and joined emotions are interpreted is very warm. Here’s another commercial of them, called shadow puppets. Again it triggers some positive emotions like love, fascination and collective understanding. It’s a great story of two beamed bunnies who are in love and walking through a big city to find each other. Public space is again used as a platform of togetherness and community spirit, considered being the central place for communication. The budget of the commercial must have been amazing, considering the helicopters flying around, and I wonder if the shots of the applauding people are real or just set up. But anyway, just watch it and enjoy.
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- The Pop-Up City is an online magazine by Amsterdam-based design agency Golfstromen which explores new ideas, trends, strategies and methods for a dynamic and flexible interpretation of contemporary urban life.
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One Comment
Just got some more info about the project. Raymond Crowe – the hand shadow artist performing in this commercial – emailed me saying that the content of the movie is done by the director Garth Davis in collabortion with Raymond himself. Here you find a great movie with some other shadow works from his hands. http://www.youtube.com/watch?v=KW-3KwXpkkM
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[...] This post was mentioned on Twitter by joopdeboer, Jeroen Beekmans. Jeroen Beekmans said: popupcity.net – The Story Of Two Beamed Bunnies: A couple of months ago we showed an amazing commercial of US Cellu… http://bit.ly/4tnOn2 [...]