Trend

Brand Urbanism

A growing number of consumer brands are investing in the city, working together with cities to find solutions for urban issues. In a time of austerity, brand urbanism provides local governments with more possibilities in realizing ambitious projects, while giving brands a one-off opportunity to show their involvement in and responsibility for the city.

Brand Urbanism

Beehives in McDonald’s Billboards

Brand Urbanism

Nike Upgrades Moscow’s Gorky Park With Multifunctional Sports Hub

Brand Urbanism

Mobile Parklet Turns One Parking Spot Into Space for 8 Bikes

Brand Urbanism

These Digital Billboards Show Directions to the Nearest Homeless Shelter

Brand Urbanism

Chicago Church Becomes Basketball Sanctuary For The Masses

Brand Urbanism

This Bright Blue Sports Court Turns Dull Lot Into Vibrant Community Space

Brand Urbanism

Reebok Reimagines Gas Stations as Fitness Hubs

Brand Urbanism

The Brand Is In Your Court

Brand Urbanism

Toyota’s New Billboard Campaign Cleans The Air

We explore the ideas that shape the city of the future