
Although the idea seems a bit odd, the scheme turns out to be surprisingly popular among Japanese users. According to Sanwa Kotsu Group, the company that runs the Turtle Taxi, the introduction of the concept has led to a 15% increase in the number of people requesting a slow ride. Predominantly older people, pregnant women, and people with sleeping babies say to choose for Turtle cabs as they drive much smoother, and therefore more pleasant. Because the experiment has been successful, Sanwa Kotsu looks to launch the Turtle Taxi’s in the city centers of Kanagawa and Saitama as well.
In de afgelopen jaren hebben we onderzoek gedaan naar het fenomeen stadverlaters. In dit rapport kijken we naar hun drijfveren en de kansen die deze trend biedt voor het platteland.
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