What is most interesting about Pop into Berlin, is that the store changes location on a weekly basis. It literally travels between (creative) European cities. After opening in Stockholm in September, it has popped-up in Londen, Vienna, Amsterdam and Paris ever since. One could say that with the pop-up store, the city of Berlin is on a big promotion tour all across Europe, showing the (startup) potential of the city and creating excitement and interest among people.
One could argue that Pop into Berlin has taken the startup competition to a next level. No longer are cities only competing to attract the best and most promising startups and creative minds, but that they are doing that by shamelessly promoting themselves in ‘enemy territory’. It will be interesting how other cities will fire back at Berlin.