Last week Nike performed this overnight ‘tape attack’ to “rise the orange feeling”. Under the motto ‘The Dutch strike first’, a group of handy boys used 6,000 meters of tape to create a tremendous tournament plan on the square in the heart of the capital. The path of the Dutch team entirely colors orange, from group stage to the cup. To ‘reserve’ the World Cup for Holland, they wrote ‘bezet’ next to the scheme, which means ‘occupied’, or ‘taken’. This also refers to the big free markets on the streets on Queen’s Day where people mark their place on the stoop weeks in advance, using the same term.
Check out the video to see more of this public space tape intervention.
Plaza Móvil Changes Streets Into Pop-Up Parks
Building A Temporary Favela In The Dutch Winter
PUC × AndCo
Everything Is Cancelled Except the Future
In the past months we’ve been working on a publication in partnership with AndCo. Everything Is Cancelled Except the Future explores how remote working is shaping tomorrow's retail, hospitality and urban space.