
Guests then get the opportunity to select the room they wish to stay in, perhaps based on the brand, whilst the overall costs of the hotel are reduced due to the advertising income.
Although the concept of the hotel was based with hospitality in mind, it raises the question as to what else the design could be adapted towards, for example, emergency housing, mobile offices and pop up retail. The opportunities seem endless; whilst at the same time it is an exciting and imaginative design and concept.
In collaboration with Unlocked, we explore the future of hybrid space and how the cultural sector and events industry can reap the benefits of this new urban frontier in the post-COVID city.
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