The project is a prank, but also shows the digital possibilities of the billboards, that are often only used to scream a commercial message. Here the message is more fun and, when taking the number of YouTube views into account, much wider spread.
Club 11’s Comeback
Nomadic Creative Agency Pops Up Around The World
Hand-Digging Tunnels In The City: The Cure To Mental Stress
PUC × ROEF
In collaboration with Amsterdam's rooftop festival ROEF, we're exploring the hidden potential of the urban roofscape.