The project is a prank, but also shows the digital possibilities of the billboards, that are often only used to scream a commercial message. Here the message is more fun and, when taking the number of YouTube views into account, much wider spread.
The Emergence Of The Urban Cat
PUC × AndCo
Everything Is Cancelled Except the Future
In partnership with AndCo we explore how remote working will shape tomorrow's retail, hospitality and urban space.